What to put in your link in bio as a freelancer (examples by profession)
By SoloWOS teamPublished Updated
IN SHORT
A freelancer's link in bio should lead with the action you want most: book a call, then see your work, then a price list or the way to pay. Keep it to five links or fewer with labels that say what happens on click, and use the same page on Instagram, TikTok, LinkedIn, your email signature and a QR code.
Prices and limits as of .
Key takeaways
- Order links by the action you want, not by what you're proudest of: booking first, proof of work second, prices or payment third.
- Labels should describe the result of the click: "Book a 20-minute intro call" beats "Calendar".
- Five links or fewer. Each extra link is one more decision before the visitor does the thing you want.
- Instagram has let every account add up to five links to its profile since April 2023; a link page still helps because it is one URL you can reuse everywhere and track.
Your profile link is often the first click a potential client makes. Most link pages are built for creators selling merch or growing an audience; a freelancer's page has a narrower job: turn a curious visitor into a booked call or an inquiry. This post is the starting point of our sharing and presence guides and covers what to put on the page, in what order, with six examples by profession.
The link order that turns visitors into clients
- Book: a call, a consultation or a session. This is the link most visitors who are ready to hire will look for.
- Proof: your portfolio, case studies or reviews. People who aren't ready to book go here, then come back to link 1.
- Price or scope: a price list, packages or "what working with me looks like". It filters out people who can't afford you before they take a call slot.
- Inquire: a short form for people who need a quote instead of a call.
- Stay in touch (optional): an email sign-up for people who aren't ready yet.
Leave out links to your other social profiles (the visitor just came from one), your personal projects, and anything that leads away from hiring you. If you run a second business, give it its own page.
Link in bio examples by profession
| Profession | Link 1 | Link 2 | Link 3 | Link 4 |
|---|---|---|---|---|
| Photographer | Check my dates and book a shoot | See recent weddings | 2026 packages and prices (PDF) | Get the shot list for your day |
| Coach | Book a free 20-minute intro call | How coaching with me works | Client results | Join my monthly letter |
| Web developer | Book a project call | Sites I've built | Ask for a quote | Read my process |
| Graphic designer | Start a project (form) | Portfolio | Brand packages from $X | Book a call |
| Virtual assistant | Book a discovery call | Services and monthly plans | What clients say | Pay an invoice |
| Copywriter | Book a 15-minute fit call | Writing samples by industry | Rates | Get my free headline checklist |
Notice two patterns. Visual professions (photographers, designers) put proof high, because the work sells itself and people want to see it before talking. Service professions with less visible output (coaches, assistants) put the call first and explain the process second. For more on what each profession needs from its client workflow, see our pages for photographers and for coaches.
What each platform allows in your profile
| Platform | Clickable profile links | Requirements and notes |
|---|---|---|
| Up to 5 links | Added under Edit profile > Links. Visitors see the first link and "and X others". Links open in Instagram's in-app browser. | |
| TikTok | 1 website link | Not every account gets the Website field: TikTok limits it by account type, follower count and country. Without it, a link typed in the bio isn't clickable. |
| Website links in Contact info, plus 1 custom button | The custom button (for example "Visit my website") needs Premium Business, Sales Navigator or Recruiter Lite, per LinkedIn Help. | |
| Email signature | As many as you like | One is best. See what to put in a freelance email signature. |
| Print (cards, invoices) | A QR code | Point the QR code at the same page. Sizing rules are in QR codes on business cards. |
Instagram's five-link profile is enough for some freelancers on that platform alone. A separate link page still earns its place when you want one address for every platform and for print, click counts per link, an email sign-up, or links that change without editing three profiles.
Labels that get clicked
- Say what happens: "Book a 20-minute call" instead of "Calendar", "See 12 recent projects" instead of "Work".
- Put the most specific number you can stand behind in the label: the call length, the package starting price, the next open month.
- Mark files: add "(PDF)" to a price list so phone users know a download is coming.
- Keep each label under about 40 characters so it fits one line on a phone.
Worked example
WORKED EXAMPLE
A wedding photographer rebuilding her link page
Before: 9 links, starting with her Pinterest, YouTube and a blog post from 2023; the booking link was seventh. After: 4 links. 1) "Check my 2027 dates and book a call" to her booking page, 2) "See 6 recent weddings" to her portfolio, 3) "Packages from $3,200 (PDF)" as a tracked PDF, 4) "Get my free shot list" as an email sign-up. She uses the same page in her Instagram profile, her email signature and a QR code on the back of her business card, so every route lands in one place and the click counts per link show which one is doing the work.
In SoloWOS
In SoloWOS you publish a link in bio page with your photo, bio, theme and accent color, at an address like solowos.com/l/your-name. The editor's "Add from SoloWOS" list offers your booking pages, published forms and short links, so link 1 is one click. An email sign-up block adds subscribers to your contacts. You see clicks per link for the last 30 days, without tracking individual visitors. On Solo ($15/month) and Team the page can live on your own subdomain, like links.yourbusiness.com. Basic and Solo include 1 page, Team includes 3. To make a QR code for print, use the free QR code generator. Comparing tools? See SoloWOS vs Linktree, and whether a link page helps search is covered in does a link in bio page help SEO?.
Questions
How many links should a link in bio page have?
Five or fewer for a freelancer. The page's job is to get a visitor to book, inquire or see your work. Every extra link adds a choice, and links to your other social profiles send people back where they came from.
Do I still need a link in bio page if Instagram allows five links?
Not always. Instagram alone can hold five links. A page still helps if you want the same address on TikTok, LinkedIn, email and print, click counts per link, an email sign-up, or one place to change links instead of several profiles.
What's the best first link for a freelancer?
Your booking page, labeled with what the visitor gets and how long it takes, such as "Book a free 20-minute intro call". Visual professions sometimes put the portfolio first, but the booking link should never be below the third position.
Should I put prices on my link in bio?
A starting price ("packages from $X") saves you calls with people who can't afford you. Full price lists work well as a PDF linked from the page. If your pricing is fully custom, link a quote request form instead.
Can I use my link in bio page on a business card?
Yes. Make a QR code that points to the page, or better, to a short link that points to the page, so you can change the destination later without reprinting cards.
Sources
Facts checked against these sources on October 18, 2026. Rules and amounts change, so confirm them at the source before you file or sign.
- Instagram Help Center: Add a website to your Instagram profile
- Social Media Today: Instagram adds capacity to display 5 links in profile bio (April 2023, context)
- LinkedIn Help: Add a custom button to your profile (Premium Business, Sales Navigator, Recruiter Lite)
Last reviewed:
SoloWOS tools mentioned here
More on sharing and presence
- Are short links safe? How to check one before you clickShort links hide where they go, so CISA lists untrusted ones as a phishing sign. How to see a short link's destination before you click, and the red flags.
- Does a link-in-bio page help SEO?Link in bio pages help visitors more than rankings: what Google says about nofollow and ugc links, your own domain, and when a website wins.
- Freelance email signature: what to include (examples)Five freelance email signature examples, what to include (one link, not six), and when the CAN-SPAM Act requires a postal address in your emails.
- How to present design work by video and get useful feedbackA walkthrough order for presenting designs by video (goal, recommendation, alternatives, decision) plus feedback form questions that replace "thoughts?".
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