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Comparison · Prices checked

Bitly vs Dub: which one fits

Bitly is the default link shortener for marketing teams, with QR codes and analytics. Dub is newer, built for developers and marketers, with a generous free plan and conversion tracking.

IN SHORT

Bitly is the default link shortener for marketing teams, with QR codes and analytics. Dub is newer, built for developers and marketers, with a generous free plan and conversion tracking. Bitly Core starts at $10/month, billed annually ($120/year); Dub Pro starts at $27/month, billed yearly. If neither fits, SoloWOS Short Links lets you create short links with QR codes, with 200 short links on Solo and 12 other tools for $15/month.

Prices and limits as of .

Bitly vs Dub at a glance

Bitly compared with Dub
ComparedBitlyDub
Cheapest paid plan$10/month, billed annually ($120/year) (Core)$27/month, billed yearly (Pro)
Free planYes: 5 short links a month, with no click dataYes: 25 new links and 1,000 tracked clicks a month
Plan limits100 links a month · 5 QR codes a month1,000 new links a month on Pro · Tracked events counted per month
Custom domains on the free planCheck their site3
Links on the cheapest paid plan100 a month (Core)1,000 new links a month (Pro)

Sources: Bitly pricing (checked ) and Dub pricing (checked ). Prices change and can vary by region, so check their pages for current plans.

Which one to pick

Pick Bitly if

  • Your marketing team needs Bitly's QR codes, analytics and integrations.
  • You make many QR codes for print.
Bitly vs SoloWOS

Pick Dub if

  • You want custom domains for free, or an API to create links.
  • You track conversions or run an affiliate program.
Dub vs SoloWOS

Or use SoloWOS Short Links if

  • A subdomain you own is enough branding and every link should come with a QR code.
  • You'd rather not pay for links alone.
See Short Links

Bitly vs Dub questions

Is Bitly or Dub cheaper?
Bitly's cheapest paid plan started at $10/month, billed annually ($120/year) (Core), and Dub's at $27/month, billed yearly (Pro), when we checked in October 2026. Free plans: Bitly: Yes: 5 short links a month, with no click data. Dub: Yes: 25 new links and 1,000 tracked clicks a month.
What's the main difference between Bitly and Dub?
Bitly is the default link shortener for marketing teams, with QR codes and analytics. Dub is newer, built for developers and marketers, with a generous free plan and conversion tracking.
Is there a cheaper option than Bitly and Dub?
If you need this together with proposals, invoices and scheduling, SoloWOS includes Short Links with 200 short links on the Solo plan, plus 12 other tools, for $15/month. It does less than either app in some areas, so read the lists above first.

Bitly and Dub are trademarks of their owners. SoloWOS is not affiliated with or endorsed by either. Comparisons are based on their public pages as of the dates above.

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