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Engagement rate calculator
Add the likes, comments, shares and saves from a few posts. You get the engagement rate by followers and by reach for each post and for all of them together.
Your follower count today.
Engagement rate by followers
3.23%
- By reach
- 8.28%
- Average interactions per post
- 162
- Mean of post rates (followers)
- 3.23%
- Mean of post rates (accounts reached)
- 8.07%
The averages divide total interactions by total followers or reach, so bigger posts count more. Nothing you type leaves your browser.
The formulas this calculator uses
- By followers, per post: (likes + comments + shares + saves) ÷ followers × 100.
- By reach, per post: the same interactions ÷ accounts reached × 100. On TikTok the calculator uses views; on LinkedIn, impressions, with clicks counted as interactions.
- Average by followers: total interactions ÷ (followers × number of posts) × 100.
- Average by reach: total interactions ÷ total reach × 100. A post seen by 10,000 people weighs more than one seen by 500.
The results also show the plain mean of each post's rate. When one post went viral, the two averages split apart, and that gap is worth noticing on its own.
Which number to share
For your own decisions, use engagement by reach: it compares posts fairly, because a post that reached few people isn't punished for followers who never saw it. For a media kit or a pitch to a brand, give engagement by followers too, since that's what they can check from your public profile, and say which formula you used.
Where to find the numbers
On Instagram, open a post and tap View insights for likes, comments, shares, saves and accounts reached. On TikTok, the analytics of each video show views, likes, comments, shares and favorites. On a LinkedIn Page, post analytics show impressions, reactions, comments, reposts and clicks. Use posts that are at least a few days old so the numbers have settled.
About benchmarks
You'll find many "average engagement rate" figures online. They mix different formulas, account sizes and years, so we don't list them here. Track your own average across your last 10 to 20 posts and compare each new post with that.
IN SHORT
Engagement rate by followers is a post's interactions (likes, comments, shares, saves) divided by your follower count, times 100. Engagement rate by reach divides the same interactions by the accounts that actually saw the post, so it isn't dragged down by inactive followers. For several posts, add up all interactions and divide by followers times the number of posts. LinkedIn Page analytics divides by impressions and counts clicks too.
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Questions
How do you calculate engagement rate?
Should I use followers or reach?
What is a good engagement rate?
How is TikTok engagement rate calculated?
How does LinkedIn calculate engagement rate?
Do story views or video views count as engagement?
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