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Cost of missed leads calculator
Estimate what late or unanswered inquiries cost you each month and each year. Every percentage is yours to set; the starting values are only examples.
Every number here is an example. Replace it with your own.
Messages, form requests and calls from people who aren't clients yet.
Ones that arrive at night, on weekends or while you're on a job.
Your guess. Think of the last few that never answered back.
Out of inquiries you do answer in time, how many become paid work.
What a typical new client pays you for the first job.
Revenue lost per year
$13,500
- Revenue lost per month
- $1,125
- Inquiries answered late per month
- 6
- Of those, hire someone else
- 3
- Jobs lost per year
- 9
The SoloWOS AI receptionist answers on your booking page and link in bio while you're busy: up to 300 conversations a month on Solo and 1,000 on Team.
This is money at risk from your own estimates, not a measured loss. Nothing you type leaves your browser.
The formula
- Inquiries answered late = inquiries per month × share you can't answer quickly.
- Leads lost = inquiries answered late × share of those who hire someone else.
- Jobs lost = leads lost × your close rate.
- Revenue lost per month = jobs lost × average job value. Per year is that × 12.
A worked example
20 inquiries a month, 30% of them answered late, is 6 slow replies. If half of those people hire someone else, you lose 3 leads. At a 25% close rate that's 0.75 jobs a month, and with $1,500 jobs it comes to $1,125 a month, or 9 jobs and $13,500 a year.
How to choose honest inputs
Count inquiries from every channel over the last three months (email, form requests, DMs, missed calls) and divide by three. For the slow share, look at when each one arrived and how long it waited: at night, on a weekend or in the middle of a job. For the share that went elsewhere, check which late ones never wrote back or told you they'd hired someone. If you don't know, start low.
Use the close rate of inquiries you did answer on time, and the value of a first job only. Clients who come back are worth more than one job, which the calculator leaves out, so the real loss is usually higher. The default values are round examples, not industry figures.
What answering faster looks like
On the Solo and Team plans, the SoloWOS AI receptionist answers visitors on your booking page and link in bio from what you've published, offers your open times and saves the person in Contacts. Solo includes 300 conversations a month and Team 1,000. For form requests, the lead pilot drafts a quote from your prices and past jobs so your reply is ready when you look at your phone; you review it and press Confirm to send.
IN SHORT
Revenue lost per month = inquiries per month × share you can't answer quickly × share of those who hire someone else × your close rate × average job value. With 20 inquiries, 30% answered late, half of those gone elsewhere, a 25% close rate and $1,500 jobs, that's $1,125 a month or $13,500 a year. The percentages are your own estimates, not industry figures.
Prices and limits as of .
Questions
How do I calculate the cost of missed leads?
Where do the starting percentages come from?
What counts as answering quickly?
How does the SoloWOS AI receptionist help?
What does SoloWOS do when a lead fills out a form?
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Answer new leads while you're on a job
On Solo and Team, the AI receptionist answers questions on your booking page and link in bio, offers open times and saves each lead in Contacts. The lead pilot drafts a quote for every new form request for you to review. 14 days free, no card needed · Then Basic for $2/month.