Brand deal software for content creators

Most brand deals start with a DM or an email from an agency coordinator asking for your rates, and most of the money is decided before you film anything: how many deliverables, whether the brand can run your video as a paid ad and for how long, and whether you can work with its competitors in the meantime. After the post goes live there's a results report to send and an invoice on net 30 or net 60 terms that someone in accounts payable has to find. SoloWOS gives each of those steps a link instead of a thread.

A sponsored video, from the first email to payment

1. Your Link in Bio page has a "Work with me" button that opens a brand inquiry form: company, product, platforms, deliverables, budget range and timeline. Each response creates a contact and emails you, so the request doesn't sit in your message requests.
2. Send your media kit as a PDF through Document Tracking, one link per brand. You see when the coordinator opened it and, if they agree to share it, about how long they spent on your audience page compared with your rates. When your numbers change, turn off the old link and send the new version.
3. If the agency wants a call, it books 20 minutes on your booking page and answers your brief questions on the booking form.
4. Send a proposal with each deliverable as its own line (example: one 60-second TikTok, one Reel, three Stories), then separate lines for paid usage (example: 90 days on Meta ads), whitelisting and exclusivity (example: 30 days, no other energy drinks). The posting window, the number of script revisions and the payment terms go in the terms.
5. When the brand accepts, the proposal can create a signature request for your contract. Repeat the usage term, the platforms and the exclusivity window there, plus where the sponsorship disclosure goes.
6. Upload the script as a PDF, or a frame grab of the hook, for approval in the brand's client portal; they approve a version with their name. For the cut itself, record a Screen Recording of it playing (up to 5 minutes on Solo), and the coordinator leaves a comment at the second they want changed.
7. Give each campaign a short link (example: /s/acme-fall) for your bio or video description. Its click count goes in the wrap-up report next to the numbers from the platform.
8. Invoice from the accepted proposal: a deposit before filming for a direct brand, or the full amount after posting on the agency's net 30 (example terms). The invoice carries a card pay link through your Stripe account and your ACH details as text, and reminders go out 3 days before and 3 and 7 days after the due date.

Usage rights and exclusivity, priced as their own lines

A post on your account and a brand running your video as an ad are two different products. Give paid usage its own line with a term and the platforms, and do the same for whitelisting (ads run through your handle) and for exclusivity. When the 90 days end and the brand wants the ad to keep running, send a new proposal with only the extension. Watch for contracts that say "work made for hire" or "assigns all rights": either one hands over the video itself, and it should cost far more than a 90-day license.

The US Copyright Office's rules behind that: the copyright in your video belongs to you as its author until you sign it away. A transfer of copyright, including an exclusive license, is valid only in writing and signed by you, while a nonexclusive license needs no written agreement at all. That's one more reason to write the usage terms into the contract instead of agreeing to them in a DM.

A typical week

• Monday: two inquiries came through the form over the weekend. One is a gifting-only offer you turn down; the other asks for rates on three Reels.
• Tuesday: you send the media kit link. The agency opens it at 10:12 and spends most of the visit on the audience page, so the afternoon call starts there.
• Wednesday: the proposal for the Reels goes out with 60 days of paid usage as a separate line. It's accepted that evening and the contract is signed the next morning.
• Thursday: you record a 3-minute walkthrough of the rough cut. The coordinator comments at 0:42 that the product name needs to appear sooner.
• Friday: the Reel goes live with "ad" said out loud and on screen. Last month's campaign invoice is paid by card, and you log the props and a new light in Expenses.

All 13 tools, one by one

What each tool does for a creator who sells sponsored content, including the ones that barely matter:

• Link in Bio: your bio link with a "Work with me" button, your media kit request, current affiliate links and an email signup block, on a subdomain you own on paid plans.
• Short Links: one short link per campaign with a QR code for live events. The click count is the number you add to the wrap-up report, and you can repoint the link when the campaign ends.
• Forms: the brand inquiry form with deliverables, platforms and budget, where a conditional question asks about paid usage only if they picked a paid deal. Forms take no file uploads, so briefs still arrive by email.
• Scheduling: a free 20-minute call for agencies that want one. Most brand deals close over email, so this matters less for you than for a coach.
• Proposals: each deliverable, the paid usage term, whitelisting and the exclusivity window as separate lines, with the deposit and the posting window in the terms.
• E-Signatures: the brand contract, yours or theirs, uploaded as a PDF or Word file and signed in order when both the agency and the brand sign, with an audit trail.
• Document Tracking: your media kit and rate card as tracked PDFs: one link per brand, page-by-page reading time when they agree, and a watermark with their email if you worry about it being passed around.
• Screen Recording: rough cuts and concept walkthroughs the brand comments on at a specific second, up to 5 minutes on Solo, with a view of who watched and how far.
• Notes & Boards: a content calendar board with a card per deliverable and due dates for script, draft and posting, plus the brand's brief pasted into a page on its project.
• Time Tracking: barely matters when you price per deliverable. Time one full sponsored video from script to upload once, so your next rate covers the hours.
• Invoicing: deposit and balance invoices from the accepted proposal with a card pay link and your ACH details. Set the due date to the agency's net 30 or net 60 so reminders go out on time.
• Expenses: props, camera gear, editing software and travel to shoots with photos of the receipts, marked deductible or not and tied to the campaign.
• Automations: a thank-you email when a brand submits the inquiry form, and a follow-up 3 days after the proposal goes out, skipped if they already accepted.

FTC rules for sponsored posts

The FTC's Endorsement Guides apply to creators as well as brands. These points come from the FTC's own guidance for influencers:

• Disclose any material connection with a brand: payment, free or discounted products, or a personal, family or employment relationship. A free product counts even if the brand didn't ask you to post about it.
• Put the disclosure with the endorsement itself, where people see it without clicking "more", not only on your profile page and not buried in a block of hashtags.
• Plain words work: "ad", "advertisement", "sponsored", or #ad and #sponsored. Vague labels such as "sp", "collab" or "thanks" don't.
• In a video, the disclosure belongs in the video, not just in the description, and saying it while also showing it on screen is more likely to be noticed. In a live stream, repeat it during the stream for people who join late.
• A platform's paid-partnership label may not be enough on its own. You and the brand are still responsible for a clear disclosure.
• Don't talk about a product you haven't tried, and don't make claims about it, such as health claims, that the brand can't back up.

SoloWOS doesn't check your posts. A line in the proposal terms and the contract saying who writes the disclosure and where it goes keeps you and the brand on the same page.

This is general information, not legal advice. Rules vary by state; check yours with a lawyer or your licensing board.

SoloWOS or Beacons: which fits

Choose Beacons or Linktree if:

• You sell digital products, presets or merch from your bio link, and the store is the point of the page.
• You want creator-specific media kit and brand deal tools in the same app as your link page (Beacons).
• All you need is a link page, and a free plan with the company's branding is fine (Linktree).

Choose SoloWOS if:

• Your income is sponsored deals that run through a quote, a signed contract and an invoice you want to follow until it's paid.
• You want to know when a brand opened your media kit and which pages it read.
• You'd rather pay one price for the link page, the contract tool and invoicing. Details: Beacons alternative and Linktree alternative.

Prices and features come from each company's own pages as SoloWOS last checked them in October 2026. Confirm them on their site before you decide.

Start with these three

Link in Bio with the inquiry form behind a "Work with me" button, Document Tracking for the media kit, and Proposals with your standard Reel package saved as a template. Add Short Links with the first campaign that has a link to track.

Free tools that help

• Engagement rate calculator for the number brands ask about first.
• UTM builder for campaign links the brand wants to see in its own analytics.
• Payment fee calculator to see what a card payment leaves you after processing fees.
• Self-employment tax calculator for the first year your brand income is more than pocket money.
• Free proposal template to adapt into a deliverables-and-usage quote.

What SoloWOS won't do for a content creator

• No posting, scheduling or analytics for Instagram, TikTok or YouTube, and no follower or view counts pulled from your accounts. The numbers in your media kit are the ones you type.
• No store, tip jar or paid community on the Link in Bio page.
• No hosting for final video files. Screen Recording is for short walkthroughs (5 minutes on Solo), so deliver raw files from your own cloud storage.
• No marketplace that finds you brands, and no affiliate tracking beyond click counts on your short links.
• SoloWOS doesn't file taxes, issue 1099s or collect sales tax for you. Invoicing sends the invoice with a pay link (card through your Stripe account) and your other payment details; your accountant or tax software handles the rest.